At the heart of Eyre is ancient Artesian Spring Water from the South Australian Eyre Peninsula.  It fell as rain on the great dividing range at the Northern tip of Australia over one million years ago and travelled across the Continent through the subterranean limestone aquifers of the great Artesian Basin to become a unique ion-balanced water source ... the softest and purest in the land.

The soft water enables Eyre to work more effectively removing the need for harsh sulphates and synthetic water softeners which can strip skin of its natural oils, leaving it feeling dry and parched.  Its softness results in less residue to help keep pores clear and present irritation from trapped dirt and oil.  These properties make it particularly beneficial for sensitive skin bringing gentleness and purity to the daily grooming ritual.